6 Essential Tips To Create An Amazing Logo Design
A good logo can really make or break a business. If not done correctly, it can even stop a business from growing throughout the years. In other words, while many business owners choose to focus on everything other than the simplicity of a logo, that usually ends up being the reason they fail out of the industry. That said, there is a pattern to what makes a logo a good one. Some of the most notable and recognizable logo’s have some of the same features such as a simple name and colors. Nonetheless, there are a few tips that can allow you to make a logo that everybody can recognize. With this in mind, here are 6 essential tips to create an amazing logo design.
Tip #6: Brand Research
Before you even think of any logo designs, the first step to creating an amazing logo is doing the proper research. For the most part, this means researching the brand of a company, the type of clients that associate with the brand, and what the brand stands for. Once you figure this out, you can create a logo that fits into all of these features.
Tip #5: Keep It Simple, Not Extravagant
As mentioned before, the main pattern of the most recognizable logos in the world is simplicity. If you analyze these logos, you will notice that they all tend to stay away from being extravagant and choose to stay simple. That being said, the best way to try an emulate the success of these logos is to do the same thing. Keep it simple.
Tip #4: Always Split Test Your Designs
One of the skills that separate a good logo designer from a great one is the ability to split test logos. All split testing requires is creating two similar logos with small differences and testing the responses to both of them to a small audience. Of course, the better of the logos will be determined by which one the audience likes best. To get the best logo, consider split testing until no other logo is beaten out by any other logo design.
Tip #3: Color Can Work But…
Color is a good thing. It allows a logo to stand out from other generic brand logos. However, it’s important to not go overboard on your color choice. Remember, some of the most successful logos are only one color. Don’t forget to keep it simple.
Tip #2: Go Out Of Your Comfort Zone
Being unique is everything as a logo designer. In the same breath, the more design you make, the harder it can be to make something that you haven’t already made before. A good fix to this is to step out of your comfort zone. In other words, try designs that otherwise break the rules of logo design. Worth noting, this is a high-risk high reward scenario. If the risk is worth the reward, try what you haven’t tried before.
Tip #1: Design According To The Client
Last but not least, we have to remember to meet the needs of the client. As a logo designer, it can be difficult to stick to the rules of a client, however, you would be surprised to hear how many successful logos have been made by sticking to plan and design of a client. However, don’t forget that as a designer, make sure you add your own personal touch to the logo. All in all, following these 6 essential steps will guarantee you are always satisfied with every logo you design.