What is the Definition of SEO Success in 2017?
January 9, 2017 | By Jill Marber
When you think of SEO, does it seem mysterious? To many, SEO is an obscure, ambiguous objective that is somewhat unmeasurable. The fact is though that this isn’t the case. SEO doesn’t have to be an enigma, and it certainly can be quantifiable. The trick is to do it right, and have the know-how to understand your results.
SEO is not going away. It increases credibility; it costs less than other forms of advertising, and all of your competitors are working on it. To have effective SEO, you have to craft a particular message, because search engines are watching for certain things. The main components of adding SEO to your marketing checklist is to provide content that is relevant, quality-driven, compatible, and shareable.
Having keywords in place that correspond to the user’s search terms will significantly boost your chances of being placed higher on the page. Choose your keywords carefully, and don’t have too many of them. The purpose of a search engine is to provide the user the most appropriate results, and supplying relevant keywords will increase your SEO efforts dramatically. However, don’t include content for the sake of adding keywords. When you are bogged down in keywords, your message can get lost and unpleasant to read.
The content posted on your website needs to be worthwhile to read. It needs to focus on the user experience. Write for the person reading it. Include exciting and relevant content that uses keywords and phrases that would be of interest to the people who search for your products and services. Have blogs and news items posted on your site regularly so that your target will come back to your site again and again, and then make it easy for users to share your content and link to it through social media or their blogs.
You may not think that design has much to do with your search engine rankings, but that is changing. The user-experience is important, and search engines take into account how long users are on your site. Slow loading speed, you lose users. Difficult to operate navigation, you lose users. Always think about the user-experience, and don’t overwhelm them with advertisements or pop-ups. Avoid these simple mistakes and increase your rankings.
Social media marketing is a perfect way to interact with an audience that already cares about your product. It makes it easy for others to share your website and blogs with others and increases your credibility. More users, more clicks, and more interaction means more search engines will notice your website.
SEO relevancy is determined by content, keywords, and links to other web pages. There are many ways to analyze the results of your campaign. Organic results, those links that appear “naturally” on the page rather than in the paid-for sections, can be determined by back-end reporting from your webpage or a Google Analytics campaign. Google AdWords, the advertising section of a search engine, comes with results reporting due to the pay-per-click configuration. To determine the relevancy of both organic and paid search engine campaigns, you should first determine your specific business goals and objectives. The success of your campaign may be more engagement while your competitor’s campaign may be focused on clicks.
Search engines are adapting and developing all the time, but their purpose will always be to deliver relevant content. Businesses today are expected to have a website that is impressive and updated. Compared to other advertising, SEO provides excellent ROI, gives customers a way to find you, and establish you and your business as an expert in your field.
Inward Solutions is an website design, graphic design, and marketing company that serves Alpharetta, Cumming, North Atlanta, Atlanta, and Roswell GA.