What Does Technology Have to Do with Marketing?
May 26, 2017 | By Jill Marber
You know about Facebook, and mobile apps, and even dabbled in analytic tools, but are you still questioning what technology has to do with marketing. The truth is, technology always has and will continue to have an enormous impact on the industry. From the invention of the printing press to today’s content delivery networks, if you haven’t considered technology’s role in marketing and advertising, it is time to give it the credit it deserves.
The thing about technology when it comes to marketing is that there is so much of it that you can easily become overwhelmed. There are ways to track digital marketing efforts, tools that analyze customer interactions, and ways to decipher social media campaigns. Content marketing alone has systems for content measurement, distribution, optimization, and creation. Social media claims technology for comments, views, likes, posts, pictures, and algorithms that change on a moments notice.
Some of the most common marketing technology being used today include:
• Search engine marketing tools
• Monitoring and analytics systems
• Marketing automation software
• Tag management tools
• Data management platforms (DMP)
• Content delivery networks (CDN)
• Advertising networks
• Remarketing solutions
• Conversion optimization
• Campaign management
• Email marketing platforms
• Mobile optimization tools
• Customer relationship management (CRM)
That a lot, right? Is your mind blown now? Add in that these tools evolve at a rapid pace and businesses need to keep up to stay competitive, and that’s a lot for any person to take on. That is why you need a marketing and technology expert. Knowing this stuff is what we do.
At the very least, your website needs to be up-to-date. Yesterday it was creating mobile websites, now it is about interactive design. Tomorrow it will be something else. Some of these changes are subtle, but others are viewed right on the home page, and today’s tech-savvy viewer knows it. If your website isn’t up-to-date, your business looks out-of-date.
At the most, you are interested in embracing some of the advances that are expected and on the horizon. The use of artificial intelligence in keyword generation and SEO, the Internet of Things (IoT), virtual reality, live streaming, and changes in the way we use eCommerce are available to your business, ready and willing to make you money.
The bottom line is that organizations have an opportunity unlike anything they have ever had before. To dismiss it, undermine it, or simply not even use it is a massive waste. Obtaining, organizing, and utilizing this data is vital for a successful business.
Inward Solutions has been assisting businesses with their marketing technology needs for over a decade. From responsive websites to content distribution, Inward's team is experienced and knowledgeable on the latest marketing trends.