Two Is Better Than One: Partnership Marketing
August 4, 2017 | By Jill Marber
When you think of the competitive world of marketing and advertising, the collaboration between similar businesses is probably not the first thing that comes to mind. But, if you are looking to gain an advantage over your competitors and establish yourself as a trustworthy organization in your industry, why not look to form a marketing partnership? With advancements in technology and social media, connectivity is greater than ever. Companies that are not direct competitors, but share a common market, are ideal for these alliances. These relationships can be as small as distributing each other’s content, to large-scale promotional opportunities. They can be affiliated by working together for a charitable cause or launching a joint product together. Big or small, forming a partnership with a like-minded business has many benefits for your own organization.
You Can Offer More
No matter how much money you throw at a campaign, forming a partnership with another company will give you access to benefits that you would otherwise not have access to. Maybe it is with one of their signature products, maybe it is a new service offering, but together you can package a deal that will be tempting for your target audience to ignore.
You Can Reach New Followers
While your audience may be somewhat similar, another business will always have followers that you have missed, and vise versa. By collaborating with these organizations, you can reach not only new potential buyers, but show them that your business has a strong brand in the industry.
You Can Save Money
With a business alliance, the financial responsibility is split. No longer will every dollar come out of your pocket. Even if you just are sharing each other’s social media, the time saved will be manpower hours that can be used more efficiently.
You Can Strengthen Your Brand
By forming a partnership with a reputable business, you are showing that you are also trustworthy. Devoted consumers will view your collaboration as one that makes your brand stronger, and new customers will see that if a known business trusts you to form a relationship with, then maybe they should trust you too.
Partnership marketing does more than help you create a better campaign. It creates an alliance of trusted brands that are directly demonstrating to their mutual target audience that their products and services combined create an unbeatable outcome.
Inward Solutions helps businesses form strategic partnerships that will get them noticed and established as a trusted brand.