Up For Grabs, a subsidiary of F.A.B., needed a vibrant campaign to prove that not only their service was valuable, but their food was good too. As an organization that rolls out a variety of products, they needed to develop marketing materials and a print advertising campaign that was consistent across all elements of the brand. In order to connect with distributors, Inward knew they had to find what would get their attention. After researching the market and finding that other’s advertisements usually ran the same photo and tagline, Inward made the decision to feature new imagery with punchy taglines while keeping the overall look and feel. For example, the combination of a coffee cup with money in it and the tagline, “Wouldn’t You Like to Grab More Profits?” demonstrated the value of Up For Grabs. The theme on each piece was that Up For Grabs could help you make a profit and that food service could be made simple; therefore, solving a major problem for distributors. With a professional photo shoot, some vivid color choices and catchy content throughout, the Up For Grabs brand launched successfully.