Committed to bringing together clients with the best choices in employee benefits coverage through private exchanges, The Cheshire Group partnered with Inward Solutions to revamp their website and highlight new offerings. Key leaders of The Cheshire Group believed that with the complex nature of the Affordable Care Act and the changing structure of healthcare, businesses needed an advocate on their side when determining their benefits plan. With a rapidly expanding client base and a lot of information to convey, Inward’s creative teams determined an additional and simplified means of communication was needed on the site. A video option called, “Take a Walk Through a Private Exchange” allowed an uncomplicated and thorough explanation of the process. In addition, a news feature and enhanced graphics were added to keep customers as knowledgeable as possible about changes in the exchange system. With these enhancements, clients are well informed and ready to navigate the fluctuating landscape of healthcare.