TEMSA, a Turkey-based company looking for an effective campaign in the United States, partnered with Inward in hopes of bringing their motor coaches into a competitive international marketplace. Because TEMSA didn’t want to lose their European vibe in the advertisement, Inward researched successful ads from across the pond. Preserving the European feel that the client wanted to maintain, Inward’s graphic design team created print pieces around the feeling of a sleek outline with modern appeal for the TS35 bus. The Inward marketing team created an advertising campaign that made TEMSA more than just a bus, with clean lines and an uncluttered main photo. Additional pieces were later requested based on the original success of the first assignment, including tradeshow booths, promotional materials, and additional advertising campaigns.