Running for political office has changed significantly in the last several years. Not only do candidates need to be passionate about the issues, but because of modern technology they need to connect in new ways with the voters. As a representative of the 56th District of Georgia, including parts of Fulton and Cherokee Counties, Senator John Albers’ campaign approached Inward Solutions to provide the Senator’s website with an updated look and an increased social media presence. The Inward web development and creative teams combined bold visuals to the updated site, including a media gallery, with punchy, straightforward content. The new site includes a bio, news, events, media, resources, contact, and voter information pages, all combining confident yet traditional color choices. This responsive website is easily transferred to mobile media and provides a stronger connection to voters with a balance of informative and interesting.