Orthoway MD, a provider of medical grade supplements that prevent and treat joint pain, wanted a freshly updated website and once again joined forces with Inward Solutions. The goal for the new website was to keep the information current on their product while providing potential customers a more simplified user experience with an increased sense of relatability. As a medical product, there was a large amount of information that needed to be organized and presented in such a way that would not overwhelm the audience; therefore, Inward’s web development team revamped the website to include obtainable information through easy navigation and bold headlines. The graphic design team chose strategic images that represented the product’s target market and fit the new cleaner feel of the website. Lastly, SEO keywords were added to make finding the site easier for new, potential customers.