OnePoint, one of the nation’s leading full-service utility management companies, came to Inward to elevate their brand. As a business that speaks to multiple target audiences, they needed a new look and feel that would set them apart from their competition. First, the graphic designers at Inward took over the logo, changing it from a standard corporate image to vibrant pillars pointing to one single point. The four shades chosen for the logo were then used throughout the collateral, trade show booth, and website for custom call-outs and statistics about the business. The OnePoint brochure upholds the same components of liveliness, but it was printed to be smaller than traditional brochures in order to stand out from competitors’ collateral. The tradeshow booth is simple, clean, and visually appealing with a strong consistency to the new brand.