OnePoint, one of the nation’s leading utility management companies, presented a unique challenge for Inward as it needs to relate to both a B2C and a B2B consumer. After working with the company for some time, Inward strategized that while each sector may work with OnePoint in different ways, the end result is the same…simplicity. Building on the new tagline, “Simplify Your Life”, and the consensus that many people don’t like dealing with utilities, Inward strived to create a website that stood out from the competition. Armed with a new and vibrant logo designed by Inward’s creative department, the new look took shape with matching bright colors and bold callouts. Two different websites were created for each target, both maintaining the brand consistency. In addition, Inward wrote and created a short, quirky video that was included on the homepage as another way to connect with viewers.