Knowing their previous website was informative, but it really didn’t set them apart from their competition, Norton, Lewis and Goro, an insurance firm that specializes in coverage for individuals and small businesses, hired Inward Solutions to create a new website that is less cut and dry, and more emotional, punchy, and relationship focused. The website was completely reworked to be responsive making it adaptable on mobile media, with new content, layout, and bold imagery to achieve this goal. The closing callout reads, “You have a relationship with your attorney. You have a relationship with your accountant. It’s time you had a relationship with your insurance agent.” This statement sums up what sets NLG apart from the rest.