Northpoint Commercial Finance is a diversified inventory finance company that partners with manufacturers, distributors and dealers to provide flexible financing to their distribution channels. Inward has worked with Northpoint ever since they were a start-up company with a plan to confront big business mentalities. Now known as a reputable and internationally recognized business that is continuing to grow quickly, Northpoint needed a fresh look to their website that positions them as an organization that hasn’t lost the value of maintaining close client relationships. Keeping with the brand guidelines set forth, Inward redesigned the homepage and replaced images with bolder photos, punchier callouts, and overall upgraded content. An Industry page was included to display the types of companies that Northpoint does business with. On all pages, the theme continues to be that Northpoint is different from their competition because they care about their customers. In addition to the updated website, Inward has worked with Northpoint on their branding, print advertising, online applications, brochures, video, social media, press releases, tradeshows, and online campaigns.