International Beverage Company, or IBC, represents adult beverages from around the world, from scotches to cognacs, and hired Inward Solutions to create a new website that represented each individual brand while not losing the overall imprint of IBC. Each product that IBC represents has a unique story, taste, look, and audience, and the new site needed to communicate to this unique market. The Inward graphic design and web design team worked together to bring the beverages of IBC to life, with product shots showcasing the bottle, color, and richness of each creation. Content was added that spoke to the target on points that resonated, as well as a history of the item and SEO descriptive terms. Lastly, Inward organized the vast amount of information available about IBC into a more user-friendly online experience.