Equinox, a full-service library technology services provider headquartered in Duluth, Georgia, needed a user-friendly website that reinforced their pledge to service and excellence. After meeting with the company, Inward determined that it was important for Equinox executives to be able to update the website themselves, including adding or modifying text and adding photos, without having to go through the web designers for every edit. The web development team selected a WordPress platform so that this could easily be accomplished. Visually, Inward wanted the personality of the company to shine and directed a photography shoot that captured the team in their element, as well as adding employee quotes throughout. The new user-friendly website included easy-to-navigate and easy-to-edit pages, making the website a success for everyone.