After a successful rebranding campaign and a new website, Charted Path, a consulting firm focused on cultivating leadership skills for the staffing industry, partnered again with Inward Solutions for their advertising campaign. Once more, the focus was to reinforce Charted Path’s vision of direction and leadership. Inward decided that using Charted Path’s color scheme and bold statements would make the most impact on the target market. The clean look of the logo with bolded letters drove the statement of growth. For other print media, Inward continued the clean look and feel, and added content that drove home Charted Path’s prominent message of inspiring management to make decisions that balance people and processes.