Atlanta Recycling Solutions, offering computer and electronic recycling in Alpharetta, Georgia, came to Inward Solutions in need of a new website. As an R2 certified computer and electronic recycling vendor servicing the Southeast since 2004, they wanted to emphasize business security, safety, and green practices. Inward’s creative and website design teams determined that because their data disposal process eliminates risk and liability for businesses while providing an environmentally responsible solution, the website should display the green goals of the organization and the nature of their practices through imagery. A photoshoot showing employees handling systems was conducted, and the photos were used as large, bold images throughout the website. Inward’s designers chose a muted green color that was equally environmental and business-minded, yet it set them apart from other recycling centers. Content was added that gave a clear picture to the type of recycling Atlanta Recycling Solutions does, and what type of data can be trusted with them, highlighting all their safety procedures and accreditations. The result is a bold, yet professional website for a company that clients can feel comfortable doing business with.