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How to Sound like an Expert

People hire us because we are experts in marketing, in branding, in content, in SEO, and in design. People hire you because you are an expert in what you do. Where we meet in the middle is that it is our job to help others realize you are an expert. Even if you know what you’re doing and have decades of experience under your belt, coming across confident and knowledgeable can be challenging. Projecting oneself as a specialist isn’t something that comes naturally to everyone. But, you have taken the time and the risk to learn your craft, open your…

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Is Your Website Missing Something?

A website is usually the first impression someone will have of your company. You may feel it is updated, relevant,…

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Did Online Web Builders Kill the Web Design Star?

Maybe you have seen the ads. Professionally designed themes! Award-winning templates! No technical skills required! Get domains, eCommerce, hosting, galleries,…

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Is Commenting the Next Big Content Campaign?

You know you should blog. You know you need SEO, customer interaction, and to establish yourself as an expert. But,…

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2017, the Year of the PR Nightmare

First, it was Uber, then the Oscars, next Pepsi, and now of course, United Airlines. We are only four months…

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Yes, B2B…You Need a Content Strategy Too

When you think of blogging, social media, and content campaigns that grab your attention, usually B2C companies come to mind.…

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Who Is Generation Z, and What Do They Want?

Move over Millennials. The next generation is quickly gaining buying power, and soon marketing tactics will move in their direction.…

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Avoid the Cheestastic Call to Action

Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see…

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How to Calculate the Effectiveness of Content Marketing

Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return.…

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