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Is Commenting the Next Big Content Campaign?

You know you should blog. You know you need SEO, customer interaction, and to establish yourself as an expert. But, did you know there is another type of content campaign that is just as flexible, current, and gives you the power to connect with your audience in new ways?   I’m talking about a commenting campaign. A commenting campaign is an organized effort to remark on other people’s blogs and social media posts. This can be anything from a reader leaving a question, to a statement expressing their appreciation for the information. This relationship between blogs, bloggers and blog readers…

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2017, the Year of the PR Nightmare

First, it was Uber, then the Oscars, next Pepsi, and now of course, United Airlines. We are only four months…

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Yes, B2B…You Need a Content Strategy Too

When you think of blogging, social media, and content campaigns that grab your attention, usually B2C companies come to mind.…

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Who Is Generation Z, and What Do They Want?

Move over Millennials. The next generation is quickly gaining buying power, and soon marketing tactics will move in their direction.…

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Avoid the Cheestastic Call to Action

Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see…

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How to Calculate the Effectiveness of Content Marketing

Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return.…

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What Drives Marketing Professionals Crazy?

Sometimes the agency/client relationship is enough to drive anyone crazy. Financials, compromises, sales, creative decisions, and really long meetings are…

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Is It Time to Change Your Messaging Strategy?

Some brands can get away with having the same message for decades (think Chick-fil-A and Nike). But, many businesses struggle…

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Branding Guidelines Matter

Marketing is all about breaking the rules, being creative, and following your passion, right? While that may be true in…

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