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Avoid the Cheestastic Call to Action

Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see on your everyday marketing materials. The problem is that your target audience is more knowledgeable than ever before, and these generic phrases will make little impact and are just plain annoying. Effective calls to action grab your visitor's attention with a brief explanation of what you're offering via a title, description, image, and theme color. It will captivate your target audience, inform them, and increase your conversion rate. The challenge is to develop a sense of urgency versus being too…

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How to Calculate the Effectiveness of Content Marketing

Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return.…

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What Drives Marketing Professionals Crazy?

Sometimes the agency/client relationship is enough to drive anyone crazy. Financials, compromises, sales, creative decisions, and really long meetings are…

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Is It Time to Change Your Messaging Strategy?

Some brands can get away with having the same message for decades (think Chick-fil-A and Nike). But, many businesses struggle…

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Branding Guidelines Matter

Marketing is all about breaking the rules, being creative, and following your passion, right? While that may be true in…

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Content is King, and Cool

Content is king, but did you know content can also be cool? Yeah, I bet you thought only those flashy…

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The Cost of Getting Political at the Super Bowl

Lady Gaga may have kept her political activism to herself during the Super Bowl halftime show (or just hid it…

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How Long Does it Take to Build a Website?

You started a business, and now you need a website. How long should building a website take? That is one…

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From 0 to 1,000,000: How to Grow Your Following

You have a social media page or pages. Now what? In the last blog post, we talked about how social…

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