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Are Algorithms Ruining Consumer’s Trust

We've all been searching on Facebook, seen an ad pop up, and wondered, "how did they know I was interested in that?" More than ever, social media giants and advertisers are relying on algorithms to target their customers and promote their brands.   However, after years of using these equations people are growing weary of them. Customers are wanting more authentic and personal experiences with companies, and there is nothing less personal than a computer equation. While they may be able to predict behavior and buying patterns, they rarely take into account the customer's point of view, their feelings, and…

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What Marketing Trends Aren’t Cool Anymore?

Every year, some nifty new technology comes along that’s all the rage. While some of these innovations make their way…

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Dealing with a Client that Doesn’t Share Your Vision

In marketing, it isn't all that uncommon to not see eye to eye with a client. While you may have…

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Subject Lines That Will Keep Your Email Out of the Trash

You probably get hundreds of emails a day. Your mom is asking what you are bringing to dinner Sunday night,…

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Does Your Target Buy Your Cause Marketing?

Cause marketing, that is marketing that intertwines the for-profit business with a charity or social cause, is more popular than…

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The Solar Eclipse (and the Marketing) Extravaganza

Have you heard? On Monday various parts of the country, including North Atlanta, will experience a partial (total, if you…

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How Long Should Your Campaign Last?

Deciding how long your marketing campaign should last is one of the biggest challenges business owners have. They have spent…

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Two Is Better Than One: Partnership Marketing

When you think of the competitive world of marketing and advertising, the collaboration between similar businesses is probably not the…

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What Does Your Content Need?

These days, having decent content isn’t up for negotiation. Not just good website content, but blogging and social media, even…

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