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When Is It Time to Change Your Brand?

The idea of changing your brand may seem out there, but if your sales are dwindling, or your look is starting to look dated, it may be time to consider a brand makeover. You probably spent a lot of money and time with your marketing agency crafting the perfect logo, website, and message. Rebranding may seem scary, but not rebranding may be doing more harm than good. Pepsi, Instagram, and even Apple have rebranded, and it all worked out well for them, so why not you?   Is a rebrand right for you?   That depends. Many agencies tell clients…

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Boo! Are You Freaked Out by Marketing?

Does marketing scare you? Are you frightened by the idea crafting a compelling campaign? Does the unknown of social media…

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Picking the Best Keywords for Your Business

Keywords are usually an afterthought. After you have spent countless hours on your blog or website, now you have to…

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Why Video Should Be a Part of Your Marketing Strategy

Businesses are always looking for new ways to get their products and services in front of as many people as…

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Spark That Creativity

We have all been there. Stuck in a rut when trying to begin on the next big marketing tagline, website,…

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The Times Are Changing, so Change Your Strategy

Many companies struggle with perfecting their message and their brand, and very few can use the same methods for years.…

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Are Algorithms Ruining Consumer’s Trust

We've all been searching on Facebook, seen an ad pop up, and wondered, "how did they know I was interested…

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What Marketing Trends Aren’t Cool Anymore?

Every year, some nifty new technology comes along that’s all the rage. While some of these innovations make their way…

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Dealing with a Client that Doesn’t Share Your Vision

In marketing, it isn't all that uncommon to not see eye to eye with a client. While you may have…

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