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The Solar Eclipse (and the Marketing) Extravaganza

Have you heard? On Monday various parts of the country, including North Atlanta, will experience a partial (total, if you go further north) eclipse. The moon will pass between the Earth and the sun, blocking all or part of the sun, for up to three hours. The last time the United States experienced a total eclipse was in 1979, so needless to say, people are pretty jazzed about it. You can't go on Facebook these days without someone asking where they can get their eclipse glasses or sharing details about their North Georgia cabin rental.   Businesses have long used…

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How Long Should Your Campaign Last?

Deciding how long your marketing campaign should last is one of the biggest challenges business owners have. They have spent…

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Two Is Better Than One: Partnership Marketing

When you think of the competitive world of marketing and advertising, the collaboration between similar businesses is probably not the…

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What Does Your Content Need?

These days, having decent content isn’t up for negotiation. Not just good website content, but blogging and social media, even…

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The Evolution of Marketing Influencers

Influencer marketing is nothing new. Before it may have been called “celebrity spokesperson” or a “professional endorsement.” This tactic centers…

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How Do You Know If Your SEO Is Working?

Do you create an SEO campaign, release it to the world and just expect results? No, that is just crazy…

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Make the Most of Marketing Your Trade Show

You have a booth and a theme. Maybe you even got your team matching shirts and some nifty giveaways. You…

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Interactive Marketing Is Only Getting Bigger

When the Harvard Business Review did a story on the future of Interactive Marketing in 1996, the internet was just…

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Marketing for the Senses

Taste, sight, touch, smell, and hearing, known as the five senses, all influence the way we feel, and the way…

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