As a utility company with two distinct markets, OnePoint needed a revamped brand identity that spoke to both audiences. After meeting with the company, Inward determined a common factor in all of OnePoint’s business transactions was their goal of making life simpler for their clients. The result was the tagline, “Simplify your life,” which speaks to both B2C and B2B. The next step was creating a compelling logo. Inward’s graphics team brainstormed that the company name and the ideals point to one direction. The designers developed a compass-like icon complete with bright colors and dynamic shapes. Each point on the compass represents the four utilities that the brand manages: electricity, natural gas, water, and sewer. The results are a logo and tagline that separates OnePoint from all competition by using vivid colors and unique elements.
We Build Strong Identities
With a name like Northpoint Commercial Finance, most marketing firms may take the easy road and use a compass theme with dreary hues. But, that isn’t what you will find when you work with Inward Solutions. As this financial services company wanted to appear customer focused and relationship driven, Inward wanted to make the Northpoint brand approachable and professional at the same time. The graphics department worked together to come up with the idea of an inverted point in the north direction, using a play on the name and bringing forward a feeling of guidance. Purple ombre hues adorned the visual and Northpoint name while a gray color finished out the logo. Together the look represents openness and effectiveness.
Shane Investment Property Group, a firm that specializes in the sale, acquisition or sale lease-back of single-tenant, retail centers, medical facilities, industrial and office buildings throughout the United States, brought on board Inward Solutions for a rebranding campaign. The look of Shane in the past had been a standard logo with monotonous tones. Instead of the typical cut and dry branding that is historically done for this type of industry, the Inward design team decided to recreate the look using a thin, spaced out font in a brown shade. Part of letter “A” was removed in order to give it a more modern feel, and an image of the “A” in a circle completed the logo. The result complimented the corresponding website and collateral that followed.
PrimeHealthMD came to Inward Solutions as Perimeter Medical Wellness, a medically supervised weight-loss program and anti-aging practice with two locations in the Atlanta area. As the business was expanding rapidly, the owners knew they needed a total overhaul of their brand. Inward quickly identified that the target audience was looking to be better…better feeling, better looking, better than they are today. Using that information, the creative and graphics team worked on a name change for Perimeter Medical Wellness, coming up with PrimeHealthMD. The new name reflects the results from the program, as well as allowing the company to expand into other markets. A new logo was developed with a clean font design and the calming tones of purple and gray. After careful consideration, the new and simple tagline “be” was constructed, allowing callouts throughout the website to be formed such as “Be the you that you know you can be,” and “Be prepared to feel better”. The final product spoke directly to the target audience and offered an answer to what they were looking for.
IMS, a leading multi-national conference for microwave technologists, came to Inward with a unique issue. For years, their event had a different logo for each conference, usually based upon the host city. Inward knows that to be successful, consistency is key when it comes to crafting a company’s identity. Inward set out to produce a logo, name, and tagline that could be used for all upcoming shows while still finding a way to pay tribute to the event locale. The graphic team developed a bold typeface for IMS, with the tagline “Connecting Minds. Exchanging Ideas.” In addition, a graphical element of two idea bubbles intersecting gave the tagline a visual component. The logo was created with the ability to add a new local theme each year by offering flexible colors with a classic design, presenting IMS as a credible, established business.
Angry Kitten may not be a name you think of when you hear about big weapons systems, but that is exactly the moniker given to Georgia Tech Research Institute’s progressive approach to electronic warfare. When GTRI approached Inward Solutions, they were looking for an innovative visual identity to go along with the unusual name. Inward’s graphic design team had some fun with the idea of doing spin-offs on angry kitten families, with each cat containing different elements of the technology, such as crystal. The visuals were given an almost comic book, superhero feel to go along with the high-stakes environment the product is designed for.
One of the elite planning companies for travel to Southern and Eastern Africa, Icon Safaris, contacted Inward Solutions about rebranding their business. The feel of the new identity needed to make it so that first-time visitors would feel compelled to learn more about booking a luxury safari vacation through Icon Safaris, as well as seasoned safari travelers looking for a more first-class experience. The imagery needed to be strong; therefore, Inward chose a lion to add as a visual element to the new logo. In addition to being solid brand, the company also required a look of simple elegance. To enhance this aspect, a dark brown color was used for the bold, yet sophisticated typeface.
Wackybandz, the colorful, silly, and incredibly popular children’s toy, needed a logo that was as fun as wacky as the product itself. As the brand celebrates fun in all aspects of their business, Inward’s development team created a brand that carries the joy of the product along to all elements. Using bright, carrying colors in an animated typeface, the new logo accurately represented the product and appeared on all product packaging, brand designs, display boxes, posters, and marketing collateral. Wackybandz’s new vibrant identity helped to launch the brand internationally and become a household name.
Music City Skydiving
Nashville area Music City Skydiving, a skydiving facility that believes that skydiving should be safe, fun, and a life changing event, came to Inward for a rebranding campaign, including a new logo. The previous logo was too busy and outdated. It was large and in one dark color. Trying to incorporate music, fun, and skydiving wasn’t meshing well with this version. Inward’s graphics team repositioned the logo to still contain elements of skydiving and music, but made it more logical, small, and changed it to a double-blue color. The logo became more horizontal, so it fit on the pages of the new website better, and had a more natural flow between the music note and the skydiver.