Inward Launches New Website for Apex Payroll
April 28, 2016
Apex is a cloud-based, technologically progressive business that offers payroll and HR related software solutions. Their products give their customers the tools to streamline workflow, increase profitability, and improve efficiency. As an established company that needed a branding boost, the Apex leadership team approached Inward Solutions to create a new website that would stand out from the competition. The web development team replaced the previous layout with large photos and bold text, even conducting a photoshoot for the About Us page. A new tagline, “Payroll software shouldn’t just do payroll. Those days are over,” further enhanced that Apex is a different kind of payroll company. More punchy callouts ch as, “You want awesome. We do awesome,” and “Go on a plane. Take a trip. Sit on the beach. Eat dinner in Rome. Doesn’t matter, we are everywhere,” lead into thought-provoking content for the remaining pages. The design team also included News, Partners, Contact Us, and most importantly a Tour page that gives readers a visual guide into Apex’s solutions.
Inward’s Director of Creative Strategy, Carl Fisher, states, “As Apex is committed to being on the forefront of technology, we wanted to drive home the fact that everyone who uses the Apex software is changed for the better by it.” From the small business owner who wants to take a weekend vacation, to the employee that just needs his paycheck on time, everyone can benefit by using Apex’s software. This new responsive website is more user- friendly, emotional, punchy, and relationship focused.
Please visit Apex at http://www.thepayrollcloud.com/