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Branding Guidelines Matter

Marketing is all about breaking the rules, being creative, and following your passion, right? While that may be true in some cases, marketing has rules too, and they can be found in your branding guidelines.   Branding guidelines are rulebooks on how to use your marketing elements. You probably spent a lot of money and time with your marketing agency crafting the perfect logo, website, and message. Every detail has been carefully considered and planned. At Inward, we tell our clients that to have a successful business is to possess a strong, recognizable, and consistent brand. However, all it takes…

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Content is King, and Cool

Content is king, but did you know content can also be cool? Yeah, I bet you thought only those flashy…

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The Cost of Getting Political at the Super Bowl

Lady Gaga may have kept her political activism to herself during the Super Bowl halftime show (or just hid it…

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How Long Does it Take to Build a Website?

You started a business, and now you need a website. How long should building a website take? That is one…

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From 0 to 1,000,000: How to Grow Your Following

You have a social media page or pages. Now what? In the last blog post, we talked about how social…

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Never Fear – Social Media is Here to Stay

Social media isn’t going away. What started as a way for college kids to connect with their friends or a…

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What is the Definition of SEO Success in 2017?

When you think of SEO, does it seem mysterious? To many, SEO is an obscure, ambiguous objective that is somewhat…

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Inward Solutions Wishes You a Happy 2017

Let’s face it. 2016 was not the best (although, it did teach us some valuable marketing lessons). But, in spite…

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How and Why You Should Add Testimonials to Your Website

Building trust is one of the key elements to building a solid customer base, and nobody believes anything more than…

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