Subject Lines That Will Keep Your Email Out of the Trash
August 31, 2017
You probably get hundreds of emails a day. Your mom is asking what you are bringing to dinner Sunday night, that restaurant you just visited keeps sending you coupons, your company newsletter is just begging to be read, and your cell phone bill is reminding you it needs to be paid. Ugh. Who wants to add in another email about some service or product? Guess what...You do! That is because email marketing is still effective. But, it has to be smart and evolve with user expectations. Just like blogs and articles, emails need a title or subject line…
Does Your Target Buy Your Cause Marketing?
August 24, 2017
Cause marketing, that is marketing that intertwines the for-profit business with a charity or social cause, is more popular than…
The Solar Eclipse (and the Marketing) Extravaganza
August 18, 2017
Have you heard? On Monday various parts of the country, including North Atlanta, will experience a partial (total, if you…
How Long Should Your Campaign Last?
August 11, 2017
Deciding how long your marketing campaign should last is one of the biggest challenges business owners have. They have spent…
Two Is Better Than One: Partnership Marketing
August 4, 2017
When you think of the competitive world of marketing and advertising, the collaboration between similar businesses is probably not the…
What Does Your Content Need?
July 22, 2017
These days, having decent content isn’t up for negotiation. Not just good website content, but blogging and social media, even…
The Evolution of Marketing Influencers
July 15, 2017
Influencer marketing is nothing new. Before it may have been called “celebrity spokesperson” or a “professional endorsement.” This tactic centers…
How Do You Know If Your SEO Is Working?
July 7, 2017
Do you create an SEO campaign, release it to the world and just expect results? No, that is just crazy…
Make the Most of Marketing Your Trade Show
June 30, 2017
You have a booth and a theme. Maybe you even got your team matching shirts and some nifty giveaways. You…