Is Commenting the Next Big Content Campaign?
April 21, 2017
You know you should blog. You know you need SEO, customer interaction, and to establish yourself as an expert. But, did you know there is another type of content campaign that is just as flexible, current, and gives you the power to connect with your audience in new ways? I’m talking about a commenting campaign. A commenting campaign is an organized effort to remark on other people’s blogs and social media posts. This can be anything from a reader leaving a question, to a statement expressing their appreciation for the information. This relationship between blogs, bloggers and blog readers…
2017, the Year of the PR Nightmare
April 14, 2017
First, it was Uber, then the Oscars, next Pepsi, and now of course, United Airlines. We are only four months…
Yes, B2B…You Need a Content Strategy Too
April 5, 2017
When you think of blogging, social media, and content campaigns that grab your attention, usually B2C companies come to mind.…
Who Is Generation Z, and What Do They Want?
March 29, 2017
Move over Millennials. The next generation is quickly gaining buying power, and soon marketing tactics will move in their direction.…
Avoid the Cheestastic Call to Action
March 24, 2017
Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see…
How to Calculate the Effectiveness of Content Marketing
March 17, 2017
Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return.…
What Drives Marketing Professionals Crazy?
March 10, 2017
Sometimes the agency/client relationship is enough to drive anyone crazy. Financials, compromises, sales, creative decisions, and really long meetings are…
Is It Time to Change Your Messaging Strategy?
March 6, 2017
Some brands can get away with having the same message for decades (think Chick-fil-A and Nike). But, many businesses struggle…
Branding Guidelines Matter
February 22, 2017
Marketing is all about breaking the rules, being creative, and following your passion, right? While that may be true in…