Blog

A

Subject Lines That Will Keep Your Email Out of the Trash

You probably get hundreds of emails a day. Your mom is asking what you are bringing to dinner Sunday night, that restaurant you just visited keeps sending you coupons, your company newsletter is just begging to be read, and your cell phone bill is reminding you it needs to be paid.   Ugh. Who wants to add in another email about some service or product? Guess what...You do! That is because email marketing is still effective. But, it has to be smart and evolve with user expectations.   Just like blogs and articles, emails need a title or subject line…

Read More

Blog

love-money

Does Your Target Buy Your Cause Marketing?

Cause marketing, that is marketing that intertwines the for-profit business with a charity or social cause, is more popular than…

Read More

Blog

wecl

The Solar Eclipse (and the Marketing) Extravaganza

Have you heard? On Monday various parts of the country, including North Atlanta, will experience a partial (total, if you…

Read More

Blog

Infinity time. Digital generated

How Long Should Your Campaign Last?

Deciding how long your marketing campaign should last is one of the biggest challenges business owners have. They have spent…

Read More

Blog

World Business teamwork puzzle pieces

Two Is Better Than One: Partnership Marketing

When you think of the competitive world of marketing and advertising, the collaboration between similar businesses is probably not the…

Read More

Blog

what-is-content-marketing

What Does Your Content Need?

These days, having decent content isn’t up for negotiation. Not just good website content, but blogging and social media, even…

Read More

Blog

b1c228_3c3901c4caf543da8def0876f7349148-mv2

The Evolution of Marketing Influencers

Influencer marketing is nothing new. Before it may have been called “celebrity spokesperson” or a “professional endorsement.” This tactic centers…

Read More

Blog

d8f48f_230f6188cc7341dabb893fa68c7fa5c2

How Do You Know If Your SEO Is Working?

Do you create an SEO campaign, release it to the world and just expect results? No, that is just crazy…

Read More

Blog

20141028221225-tradeshow-small-business

Make the Most of Marketing Your Trade Show

You have a booth and a theme. Maybe you even got your team matching shirts and some nifty giveaways. You…

Read More