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Picking the Best Keywords for Your Business

Keywords are usually an afterthought. After you have spent countless hours on your blog or website, now you have to come up with words that will get you noticed. However, keywords should be a part of your campaign from the beginning if you want organic followers, and finding the best mix of relevant keywords and easy-to-target phrases is vital to creating a useful list. Keywords can be tricky, but by keeping them simple and putting some thought behind them, you can generate an operative file.   Your Keywords Should Reflect Your Business   This is the most comfortable place to…

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Why Video Should Be a Part of Your Marketing Strategy

Businesses are always looking for new ways to get their products and services in front of as many people as…

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Spark That Creativity

We have all been there. Stuck in a rut when trying to begin on the next big marketing tagline, website,…

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The Times Are Changing, so Change Your Strategy

Many companies struggle with perfecting their message and their brand, and very few can use the same methods for years.…

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Are Algorithms Ruining Consumer’s Trust

We've all been searching on Facebook, seen an ad pop up, and wondered, "how did they know I was interested…

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What Marketing Trends Aren’t Cool Anymore?

Every year, some nifty new technology comes along that’s all the rage. While some of these innovations make their way…

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Dealing with a Client that Doesn’t Share Your Vision

In marketing, it isn't all that uncommon to not see eye to eye with a client. While you may have…

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Subject Lines That Will Keep Your Email Out of the Trash

You probably get hundreds of emails a day. Your mom is asking what you are bringing to dinner Sunday night,…

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Does Your Target Buy Your Cause Marketing?

Cause marketing, that is marketing that intertwines the for-profit business with a charity or social cause, is more popular than…

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