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Did Online Web Builders Kill the Web Design Star?

Maybe you have seen the ads. Professionally designed themes! Award-winning templates! No technical skills required! Get domains, eCommerce, hosting, galleries, analytics, and 24/7 support all with the click of a button. What could go wrong? These offerings may be tempting, especially if you are on a tight budget, but just like many things in life, you always get what you pay for. While many do-it-yourself web building sites are great if you have basic design skills, a lot of time on your hands, and don’t mind your website being slightly unoriginal. Add in that you need content, a logo, and…

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Is Commenting the Next Big Content Campaign?

You know you should blog. You know you need SEO, customer interaction, and to establish yourself as an expert. But,…

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2017, the Year of the PR Nightmare

First, it was Uber, then the Oscars, next Pepsi, and now of course, United Airlines. We are only four months…

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Yes, B2B…You Need a Content Strategy Too

When you think of blogging, social media, and content campaigns that grab your attention, usually B2C companies come to mind.…

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Who Is Generation Z, and What Do They Want?

Move over Millennials. The next generation is quickly gaining buying power, and soon marketing tactics will move in their direction.…

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Avoid the Cheestastic Call to Action

Call now! Make an appointment! Don’t miss out! These are just some of the calls to action you will see…

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How to Calculate the Effectiveness of Content Marketing

Graphs are pretty. Customers like data, and they like to know how their investment in advertising is garnishing a return.…

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What Drives Marketing Professionals Crazy?

Sometimes the agency/client relationship is enough to drive anyone crazy. Financials, compromises, sales, creative decisions, and really long meetings are…

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Is It Time to Change Your Messaging Strategy?

Some brands can get away with having the same message for decades (think Chick-fil-A and Nike). But, many businesses struggle…

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