Boo! Are You Freaked Out by Marketing?
October 26, 2017
Does marketing scare you? Are you frightened by the idea crafting a compelling campaign? Does the unknown of social media marketing make you panicked?
Marketing can be a pretty terrifying thing, especially if you don’t know the facts. Below are some alarming stats about grabbing your audience’s attention and jolting them into spending their money with you. Will it be a trick or a treat?
Are you showing up on the first page of a Google search? If not, it is time to freak out. It is estimated that 75% of Google users don’t go past the first page of their search results. This means that if you aren’t on the first page, you are losing a ton of customers.
Blogs may seem like a waste of time for some businesses, but it is reported that 46% of consumers read them at least once a day, and even just having new content on your site gets you way up in the search results. Simply put, blogs are kind of a big deal.
It is estimated that in 2019, video will account for 80% of all internet traffic. Where are all the videos these days? YouTube. Even more startling is that YouTube is the second largest search engine in the world, after Facebook and Google, and over 1.3 billion people use it.
If you do not have a mobile-friendly site, that is responsive and user-friendly, then you won’t need to worry about answering the phone because no one will be calling. Why? Because, 60% of all internet traffic comes from a mobile device. Not only that, but the goblins of Google will lock you away in a dark dungeon if your site isn’t mobile-friendly.
Terrifying Target Markets
Whether your ideal buyer is a Baby Boomer, part of GenX, one of those elusive Millennials, or part of the future power of GenY, each target has their challenges. You need to find out what speaks to them. For example, while some may be used to intrusive advertising, 84% of millennials will bolt if they feel like they are overwhelmed with pop-ups or unnecessary alerts.
If you should learn anything from scary marketing, besides never go to investigate what that strange noise was in the basement, it is that you don’t have to do this alone. 76% of small businesses owners admit that marketing is not their genre, but just like a good horror movie, it is better to have a partner. In this case, a knowledgeable and experienced agency.
Sources: Harvard Business Review, Hubspot, Harvard Business Review
Don't get caught in a scary marketing campaign. Inward Solutions can navigate the perils and pitfalls of the marketing world, and craft a campaign that will be sure to grab the attention of your target consumer.